Applying the Branding Iron
By: Kompella, Kartikeya.Material type: BookPublisher: New Delhi Viva Books 2006Description: x, 139p.ISBN: 9788130901947; 8130901943.Subject(s): Marketing Management- BrandsDDC classification: 658.827
|Item type||Current location||Collection||Call number||Status||Date due||Barcode|
|General Book||LMTSOM Library General Section||GEN||658.827 KO-A (Browse shelf)||Available||305947|
Applying the branding iron.• Can story-telling help your brand? • Why should brands build traditions? • Steps to creating powerful brand websites • How to use ‘Causes’ to build brand equity? • The celebrity as a brand. • Internal branding • How does advocacy work for brands? • Branding for non-profits • Building nation brands with pride • Pharma branding. • The role of emotion in branding. • The how and why of heritage branding • What investors should know about branding • The branding of political parties. • Developing a well-rounded brand personality • What’s wrong with brands these days?