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Business Research Methods

By: Bajpai, Naval.
Material type: materialTypeLabelBookPublisher: Noida Pearson India Education 2011Description: xxx, 762p.ISBN: 9788131754481.Subject(s): Management | Research MethodsDDC classification: 650.72
Contents:
Table of Content Part I Introduction to Business Research Business Research Methods: An Introduction Business Research Process Design Part II Research Design Formulation Measurement and Scaling Questionnaire Design Sampling and Sampling Distributions Part III Sources and Collection of Data Secondary Data Sources Data Collection: Survey and Observation Experimentation Fieldwork and Data Preparation Part IV Data Analysis and Presentation Statistical Inference: Hypothesis Testing for Single Populations Statistical Inference: Hypothesis Testing for Two Populations Analysis of Variance and Experimental Designs Hypothesis Testing for Categorical Data (Chi-Square Test) Non-Parametric Statistics Correlation and Simple Linear Regression Analysis Multivariate Analysis—I: Multiple Regression Analysis Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis Multivariate Analysis—III: Factor Analysis, Cluster Analysis, Multidimensional Scaling, and Correspondence Analysis Part V Result Presentation Presentation of Result: Report Writing
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Table of Content
Part I Introduction to Business Research

Business Research Methods: An Introduction
Business Research Process Design

Part II Research Design Formulation

Measurement and Scaling
Questionnaire Design
Sampling and Sampling Distributions

Part III Sources and Collection of Data

Secondary Data Sources
Data Collection: Survey and Observation
Experimentation
Fieldwork and Data Preparation

Part IV Data Analysis and Presentation

Statistical Inference: Hypothesis Testing for Single Populations
Statistical Inference: Hypothesis Testing for Two Populations
Analysis of Variance and Experimental Designs
Hypothesis Testing for Categorical Data (Chi-Square Test)
Non-Parametric Statistics
Correlation and Simple Linear Regression Analysis
Multivariate Analysis—I: Multiple Regression Analysis
Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis
Multivariate Analysis—III: Factor Analysis, Cluster Analysis,
Multidimensional Scaling, and Correspondence Analysis

Part V Result Presentation

Presentation of Result: Report Writing

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