Normal view MARC view ISBD view

Strategic brand management: building, measuring, and managing brand equity

By: Keller, Kevin Lane.
Contributor(s): Parameswaran, Ambi M.G | Jacob, Isaac.
Material type: materialTypeLabelBookPublisher: Noida Pearson Education 2015Edition: 4th ed.Description: xxix, 586p.ISBN: 9789332542204.Subject(s): Brand Management | Strategic ManagementDDC classification: 658.827
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
General Book General Book LMTSOM Library
General Section
GEN 658.827 KE-S (Browse shelf) Available 305036
General Book General Book LMTSOM Library
General Section
GEN 658.827 KE-S (Browse shelf) Available 305037
General Book General Book LMTSOM Library
General Section
GEN 658.827 KE-S (Browse shelf) Available 305038
General Book General Book LMTSOM Library
General Section
GEN 658.827 KE-S (Browse shelf) Available 305039

There are no comments for this item.

Log in to your account to post a comment.