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Designing for growth : a design thinking tool kit for managers

By: Liedtka, Jeanne.
Contributor(s): Ogilvie, Tim.
Material type: materialTypeLabelBookPublisher: New York : Columbia Business School Pub., Columbia University Press, c2011Description: xiii, 227 p. : ill. ; 23 cm.ISBN: 9780231158381 ; 9780231527965.Subject(s): Creative ability in business | Organizational change | Success in businessDDC classification: 658.4/063
Contents:
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
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Includes bibliographical references.

The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.

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