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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

By: Dooley, Roger.
Material type: materialTypeLabelBookPublisher: Hoboken John Wiley and Sons 2012Description: xviii, 286p. Hardback.ISBN: 9781118113363.Subject(s): Neuromarketing | Marketing -- Psychological Aspects | Advertising -- Psychological Aspects | Consumers -- PsychologyDDC classification: 658.80019
Title is Recommended for the Course: New Arrivals Feb 2017
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General Book General Book LMTSOM Library
General Section
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