Building Brands: 76 Modern Marketing Stories (Record no. 47057)

000 -LEADER
fixed length control field 03236 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170914150526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170914b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386105035
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number LU-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lury, Giles
245 ## - TITLE STATEMENT
Title Building Brands: 76 Modern Marketing Stories
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Viva Books Private Limited
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 160p.
340 ## - PHYSICAL MEDIUM
Material base and configuration Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents:

The prisoner and the penguin • The tattooed ankle • From Switzerland with love • The mouse and the car park attendant • The sample of one • The chocolate lover taken for a fool • Beauty and the two undertakers • The charm bracelet and the 52 fundamental errors • To dye for • The inspirational birthday cake • The management who fired themselves • When 250,000 people were wrong • The noisy engine and the quiet clock • The party with extra toys • The ad that didn’t lie • A model brand, a model brand manager • A little weirdness goes a long way • The agency that said “no” • The hamburgers that didn’t get burnt • The jealous Frenchman • The golden web • Flipping the harp • The power of two little words • The stars’ free gifts • The plastic people with the plastic smiles • Batman and the ball boys • The tiger and the committee • Some bins and some fruit • It takes all sorts • The stitching and the email • The spelling mistake, the backrub and 100 zeros • The lipstick and the airline • The bank that likes to say No • Brotherly love? • The woman of many faces • More than a promise • The incisive letter K • The meerkats, the competition and a healthy dose of necessity • Daddy’s good luck charm • M is for Mom’s night off • Good luck’s bad luck • 10 • No frills but lots of laughs • The no scold guarantee • The lonely smoker • The little car’s contribution to low-cost furniture • The glue that wouldn’t stick • The 5,000 failures • The bats, the prince and the sick note • The Dear James letter • If at first you don’t succeed, chew and chew again • Any colour as long as it is army green • A very special brew • The white knight and the choc-ice • A tired old story? • The 13-ton wristwatch • The Rolls Royce and the kettle • Red star at night, brewer’s delight • The no news good news • From the Isle of Skye to Buckingham Palace. a 171-year journey • Where’s Eddie? • The parsimonious boss and the $99 requisitions • The insanely great $50-million gamble • Would you, wouldn’t you? • The t-shirt, the fairy and the brand guardian • A drama and a crisis • Haven’t I seen you somewhere before? • Frisky and playful • From bloody awful to bloody awesome • This little piggy went to market and found inspiration • In hot pursuit of an ice-cold treat (Part 1 of 2) • Stolen with pride (Part 2 of 2) • A meal so good they bought the restaurant • Appearances can be deceptive • Don’t mince your words • The April fool • The Morals
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
General subdivision Brands
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=12443&Status=N
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Currency Cost, normal purchase price Full call number Barcode Date last seen Bill Date Koha item type Bill Number
          GEN LMTSOM Library LMTSOM Library General Section 2017-09-14 Krishna Book Distributors INR 295.00 658.827 LU-B 305961 2017-09-14 2017-08-28 General Book KBD/2017-2018/9975