Building Brands Building Meaning: A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning (Record no. 47056)

000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170914153211.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788130903392
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KO-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kompella, Kartikeya
245 ## - TITLE STATEMENT
Title Building Brands Building Meaning: A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Viva Books
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent x, 134p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Branding for business • Good intent makes for Good business • Differentiation - the brand lifeline • Values - the cornerstone of brand relationships • The price and value relationship • Your people define what your brand means • Are your systems protecting your brand • Using heritage to maintain meaning • Staying in shape • Every positive experience counts • Bullies never win• A friend in need • Use every opportunity to brand • Be loyal to earn loyalty • Concern goes a long way • Using information to help determine brand relationships • A brand’s character determines its perspective • Making the bird’s eye view count • The dark side • Carry your size with care • Building brands, building meaning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management- Brands
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Currency Cost, normal purchase price Full call number Barcode Date last seen Bill Date Koha item type Bill Number
          GEN LMTSOM Library LMTSOM Library General Section 2017-09-14 Krishna Book Distributors INR 150.00 658.827 KO-B 305946 2017-09-14 2017-08-28 General Book KBD/2017-2018/9975