Applying the Branding Iron (Record no. 47054)

000 -LEADER
fixed length control field 01110nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170914154245.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788130901947
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8130901943
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KO-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kompella, Kartikeya
245 ## - TITLE STATEMENT
Title Applying the Branding Iron
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Viva Books
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent x, 139p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Applying the branding iron.• Can story-telling help your brand? • Why should brands build traditions? • Steps to creating powerful brand websites • How to use ‘Causes’ to build brand equity? • The celebrity as a brand. • Internal branding • How does advocacy work for brands? • Branding for non-profits • Building nation brands with pride • Pharma branding. • The role of emotion in branding. • The how and why of heritage branding • What investors should know about branding • The branding of political parties. • Developing a well-rounded brand personality • What’s wrong with brands these days?
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management- Brands
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Currency Cost, normal purchase price Full call number Barcode Date last seen Bill Date Koha item type Bill Number
          GEN LMTSOM Library LMTSOM Library General Section 2017-09-14 Krishna Book Distributors INR 150.00 658.827 KO-A 305947 2017-09-14 2017-08-28 General Book KBD/2017-2018/9975