Neuromarketing in Action: How to Talk and Sell to the Brain (Record no. 47013)

000 -LEADER
fixed length control field 02773 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170914181545.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170914b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749469276
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019
Item number GE-N
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Georges, Patrick M.
245 ## - TITLE STATEMENT
Title Neuromarketing in Action: How to Talk and Sell to the Brain
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Kogan Page Limited
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent ix, 270p.
340 ## - PHYSICAL MEDIUM
Material base and configuration Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter - 00: Introduction;
Section - ONE: Neuromarketing or the art of selling to the brain;
Chapter - 01: Marketing and its limitations in understanding human intelligence;
Chapter - 02: Neuroscience as a way to discover the secrets of human intelligence;
Chapter - 03: Neuromarketing in question;
Section - TWO: Selling the marketing and organization strategy to the brains of managers and employees;
Chapter - 04: Selling the recommendations of the marketing plan to the brain of managers;
Chapter - 05: Increasing the efficiency of marketers’ intelligence;
Section - THREE: Improving the efficiency of the marketing action: the Neuromarketing method;
Chapter - 06: Be irresistible: satisfy the customer’s senses – Stage 1 of the Neuromarketing method;
Chapter - 07: Be remarkable: please the customer’s brain – Stage 2 of the Neuromarketing method;
Chapter - 08: Be moving: satisfy customers through their emotions to gain their loyalty and ensure they move up the range – Stage 3 of the Neuromarketing method;
Chapter - 09: Be unforgettable: satisfy the customer’s memory – Stage 4 of the Neuromarketing method;
Chapter - 10: Be beyond suspicion: satisfy the customer’s subconscious – Stage 5 of the Neuromarketing method;
Chapter - 11: Be irreproachable: satisfy the customer’s conscience – Stage 6 of the Neuromarketing method;
Chapter - 12: Neuromarketing in application: from cognitive optimization of product conception and display to sales and communication;
Chapter - 13: Neuromarketing in application: sensory marketing in the sales outlet;
Section - FOUR: Perspectives for today... and tomorrow;
Chapter - 14: Value innovation to surprise the customer’s brain;
Chapter - 15: Permission and desire marketing to avoid saturation and rejection by the customer’s brain;
Chapter - 16: Interactivity to improve communication with the customer’s brain;
Chapter - 17: Brand policy to reassure the customer’s brain;
Chapter - 18: Quality to enhance loyalty, and legitimacy to leave the customer’s brain with a clear conscience
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bayle-Tourtoulou, Anne-Sophie
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Badoc, Michel
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://www.koganpage.com/product/neuromarketing-in-action-9780749469276
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Currency Cost, normal purchase price Full call number Barcode Date last seen Bill Date Koha item type Bill Number
          GEN LMTSOM Library LMTSOM Library General Section 2017-09-14 Krishna Book Distributors INR 995.00 658.80019 GE-N 306005 2017-09-14 2017-08-28 General Book KBD/2017-2018/9972